Cyber Monday is the largest shopping event of the year, and it’s a good time to get serious about gift shopping. Thanks to a neverending competition between retailers quick to price-match, it’s easy to find discounts on popular products at many big-box stores as well as products from cool startups like Parachute.

When is Cyber Monday?

Cyber Monday 2019 is today, December 2.

Previously, the main differentiation between Black Friday and Cyber Monday was that Black Friday focused on in-store sales and Cyber Monday on online sales – but as shopping habits have increasingly favored the internet, Cyber Monday seems to be edging out Black Friday as the premier holiday shopping event of the season.

15 of the best Cyber Monday deals of 2019:

These deals are live and end today, unless otherwise specified. We're keeping a longer list of the best Cyber Monday 2019 deals on the internet here.

  1. Best Echo deal: Echo Dot, $22 (originally $50) [You save $28], available at Amazon
  2. Best e-reader deal: Kindle Paperwhite, $85 (originally $130) [You save $45, and earn $5 ebook credit], available at Amazon
  3. Best mattress deal: Up to $400 off mattresses, available at Leesa through December 6
  4. Best video-streaming deal: Disney Plus: New subscribers get their first year for $60 (normally $70) [You save $10], available at Disney Plus
  5. Another great video-streaming deal: Hulu Basic: New subscribers get their first year for $24 (normally $72) [You save $48], available at Hulu
  6. Best TV deal: Vizio 75-inch P-Series Quantum TV, $1,500 (originally $2,000) [You save $500], available at Best Buy
  7. Best TV deal: LG 65-inch Class OLED C8 Series 4K, $1,969 (originally $2,997) [You save $1,028], available at Walmart
  8. Best iPad deal: Apple iPad, $250 and up (originally $329+) [You save $80 to $100], available at Best Buy
  9. Best laptop deal: Apple MacBook Air, $900 (originally $1,100) [You save $200], available at Best Buy
  10. Best tablet deal: Fire HD 8 Tablet, $50 (originally $80) [You save $30], available at Amazon
  11. Best kitchen appliance deal: Ninja Foodi 8-Quart 9-in-1 Pressure Cooker & Air Fryer, $200 (originally $280) [You save $80], available at Best Buy
  12. Best headphones deal: Sennheiser PXC 550 Noise-Canceling Headphones, $200 (originally $350) [You save $150], available at Best Buy
  13. Best vacuum deal: Ecovacs Deebot 500 Robot Vacuum, $170 (originally $280) [You save $110], available at Amazon
  14. Best clothing startup deal: 20% off socks from Bombas
  15. Best home startup deal: 20% off sheets and other home goods from Brooklinen

Find all of the best Cyber Monday deals here. We'll be updating it throughout the day.

Cyber Monday FAQ:

What time does Cyber Monday start and end?

Typically, it begins at 12 a.m. on Monday. However, it can also start earlier. For example, Amazon's sale began at 8 p.m. last night.

Now, most sales are in full swing - including at Amazon, Best Buy, Walmart, Target, Kohl's, and Nordstrom.

How long do Cyber Monday sales last?

Though Cyber Monday sales once only took place on Monday, we've been seeing them extend to longer and longer durations with more than a few lasting until December 6 or 7. When we know the end date of a deal, we'll list it next to the deal.

What else can I learn about Cyber Monday?

See more Cyber Monday 2019 sales and deals

Cyber Monday Best Deals 4x3

Foto: sourceAlyssa Powell/Business Insider